E & E
research in to video marketing
What is video marketing?
Video marketing is a tool that is used by companies to promote there products or services. It also allows self promotion and helps give a good name for the company. This is one of the most fastest ways of communicating through visuals
Different types of video companies
The frist if which
(Optimisation) Is making your video advertisement very explicit in name and in the tags you put on that video
(audiences targeting) is clearly stating what type of audiences will be best suited for set product or serives
(Frequency) Is through p of the company name
(think cross media) working in multiple platforms such as using social media E.g facebook or twitter
reference
(http://www.clickz.com/clickz/column/2068922/video-advertising-strategy-audience-optimization)
Action plan for this project
The group has decided to use Brainient to help promote fashion students who are trying to get in to the industry. There will be a cat walk video and for each model that comes up with a different designer cloths on Brainient with in bedded a pop up with the website detail if that particular disguiser.
I found this idea very good on the ground that is very immediate to people who want to learn more about the designer in this way.
This would benefit many companies such as Barbarahamilton this is what we have chosen for our
research in to video marketing
What is video marketing?
Video marketing is a tool that is used by companies to promote there products or services. It also allows self promotion and helps give a good name for the company. This is one of the most fastest ways of communicating through visuals
Different types of video companies
The frist if which
(Optimisation) Is making your video advertisement very explicit in name and in the tags you put on that video
(audiences targeting) is clearly stating what type of audiences will be best suited for set product or serives
(Frequency) Is through p of the company name
(think cross media) working in multiple platforms such as using social media E.g facebook or twitter
reference
(http://www.clickz.com/clickz/column/2068922/video-advertising-strategy-audience-optimization)
Action plan for this project
The group has decided to use Brainient to help promote fashion students who are trying to get in to the industry. There will be a cat walk video and for each model that comes up with a different designer cloths on Brainient with in bedded a pop up with the website detail if that particular disguiser.
I found this idea very good on the ground that is very immediate to people who want to learn more about the designer in this way.
This would benefit many companies such as Barbarahamilton this is what we have chosen for our
Job roles
Ellie cotton leader
Perri Wheller marketing
Ben Tonks
Russell Pointer head of socail media
I was told be with my formativeassailment I needed to production some form of presentation involving social media and how it could apply with Brainient
I was given the task of being head of social media
The biggest and most obvious
Facebook is the main dominant focuses in the social media industry with at lest 600 million active users at any given time
facebook has the abilty to advertise yr work viva peoples likes and and dislikes
Facebook Annual Growth of Revenues from 2006 to 2010
Year Tevenue Growth
2006 $52
2007 $150 188%
2008 $280 87%
2009 $775 177%
2010 $2000 158%
Target audiences for Facebook
facebook target a more of a late teenager to young adult type of an auidences
this is very similar to our own market that we are trying to contact from around the ages of 13 to 25
What is the target audiences for this video
Fashion videos
final out come
Barbara Hamilton Fashion Film from Ellie Cotton on Vimeo.
(Due to technical reasons the links didn't work on video)
